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Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank

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I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on. In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes. Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep...

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5 Ways to Build Digital Marketing Expertise

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You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work. Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries popping up each...

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Marketing Tips For Utilizing the Private Social Network MeWe

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They call it the “privacy revolution.” People are wanting more privacy when interacting online, so they are gravitating to new private social networks, like Ello and MeWe.  How do marketers capture this audience and engage on social channels without advertising or company pages? For the purpose of this discussion, we will concentrate on MeWe. In her predictions post, Phyllis Khare touts the potential of MeWe among the newcomers in the realm of private social networks. “MeWe empowers its members to comfortably share their real lives online and easily communicate with the people and circles that matter most to them,” said...

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All New Sophisticated B2B Marketing Guide for LinkedIn

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It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good, there’s a saying I live by when it comes to tools....

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